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EXPERIENCE

2014 – CURRENT
Embry-Riddle Aeronautical University
Creative Director, Creative Strategy
& Brand Management

Creative, art direction and design for university marketing materials across residential campuses as well as worldwide. This includes: branding, environmental graphics, admissions recruitment materials, national and international advertising campaigns as well as development initiatives. 

2004 – 2014 Image Creative Group
Art Director & Partner

Creative, art direction and design for clients including national and international non-profit organizations, large corporations and higher education institutions. Projects ranged from identity and brand development to multi-million dollar capital campaigns. 

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EDUCATION

2006 Kendall College of Art and Design: Grand Rapids, Michigan 
BFA in Visual Communication

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COMMUNITY

2020 American Advertising Awards
Judge – AAF Fox River
Green Bay, Wisconsin

2019 American Advertising Awards
Judge – AAF Treasure Coast
Port St. Lucie, FL

About

I love being able to express ideas through a visual medium — creating not just images, words or graphic forms, but the ability to convey ideas, experiences
and feelings. 

My expertise includes branding, campaign development, project management, creative direction and design. I bring a comprehensive and thoughtful approach to every project, turning well-crafted messaging and purposeful visual storytelling into impactful marketing pieces.

With 18 years in the design industry — my work has earned the respect of my peers and clients, as well as winning numerous awards both regionally and nationally.

I grew up in the Midwest just outside the “Motor City,” and moved to the west coast of Michigan, where I earned my BFA. After earning my degree, I spent the next ten years working at a full-service creative firm focusing primarily on higher education and non-profit organizations. 

My desire to grow professionally and personally led me to Florida and Embry-Riddle Aeronautical University, the world’s largest and oldest university specializing in aviation, aerospace, engineering and cutting edge research. The university educates students at residential campuses in Florida, Arizona and through its Worldwide Campus with more than 135 locations in the United States, South America, Europe and Asia. The design challenges for such a diverse organization are expansive.

In my current role with Creative Strategy and Brand Management, I help to bring creative solutions to university challenges, supporting leadership, enrollment, philanthropy as well as influencing the university’s brand perception.